About Plain Sense Investing

Written by Alvin Li, CFA, ACCA, this notebook documents independent fundamental research: idea sourcing, detailed modeling, and decision‑useful write‑ups. It’s designed to resemble a small internal research library rather than a retail blog.

You'll also find posts on the books I've read and how they've helped me gain wisdom, whether through timeless classics on value investing or modern takes on behavioral finance. It's all about sharing my evolving insights for my own growth, not as advice for others.

Remember, this is purely personal and for self-documentary purposes. For any investment decisions, always consult a professional advisor.